I haven’t taken any resolutions for new years because I believe a decision on the first day of the year is not going to decide my act for the rest of the year. But this year, now that I have a bike I am determined to make a cross country ride. To begin with, it’s [...]
Archive for the ‘Ads’ Category
Cross country on bike
Posted in Ads, Blog on January 9, 2008 | 8 Comments »
The pug is still alive
Posted in Ads on October 1, 2007 | 12 Comments »
Vodafone’s very first TV commercial marking their entry into the Indian market is BRILLIANT. The music, the colors and the logic.
Now here is the hitch -
Dogs are color blind. Pink or red makes no difference. So whats the entire point behind the ad.
The kennel’s shape has changed. A very logic thought. [...]
Attitude matters
Posted in Ads on April 26, 2007 | 5 Comments »
Bajaj had a cool ad for their Avenger. This is one of the rare ads of Bajaj that stays close to the heart. I still remember the Bajaj M80 ad and the Hamara Bajaj ad. But nothing appealed much after that. This Avenger ad is over an year old and it hits the point straight [...]
Airtel’s product and brand retention ads
Posted in Ads on April 8, 2007 | 17 Comments »
Companies spend crores every month in the name of advertisements, while radio happens to be the cheapest means of mass communication, the most widely preferred television commercials are the costliest. Advertisements either induce the customer to go for the product immediately or help retaining the brand name in the customer’s mind which would help in [...]
Coke and Ads
Posted in Ads on March 13, 2007 | 21 Comments »
The recent Coke ad in tamil with Vikram is a sure shot and I bet Aamir Khan would have already made that ad in hindi. A search on YouTube and I find that ad within seconds. Seeing the tamil ad I thought it was a Rajiv Menon’s product, but it happens to be conceived by [...]
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